I’m Mark Haslam, founder of Second Floor Digital.

I created Second Floor because aesthetic and dental clinics deserve websites that reflect the care, skill, and professionalism they deliver every day. Too many brilliant clinics lose good patients quietly — not because of their results, but because their digital “front door” feels confusing, noisy or unclear.

My background is in consulting. For over a decade I’ve helped organisations improve services, streamline processes, and understand digital journeys, including during my time with Deloitte. Second Floor lets me bring that same clarity and calm to clinics who want their online presence to feel as trustworthy as their in-person care.

I specialise in the details that matter to patients:

• clear messaging instead of jargon

• simple navigation instead of overwhelming menus

• calls-to-action that are obvious on mobile

• reassurance that someone is in safe, qualified hands

Yes, I design clean, modern websites.

But the real work is in making a nervous patient feel: “Okay. This clinic understands me. I can take the next step.”

I work with a small number of clinics at a time, so there’s space to slow down, ask questions, and make considered changes that feel right for you — and your patients. No pressure, no hype, just thoughtful digital clarity.

If your website doesn’t feel like the clinic you’ve built, or the experience you deliver in person, I’d be happy to talk.